5 Content Marketing Ideas for February 2022 – Practical Ecommerce

5 Content Marketing Ideas for February 2022 – Practical Ecommerce

In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and helpful information.

Content marketing is the act of creating, publishing, and distributing content such as articles, podcasts, or videos to attract, engage, and retain customers. Content marketing is a keystone for search engine optimization and inbound marketing.

What follows are five content marketing ideas any business could use in February 2022.

1. National Freedom Day, February 1

Abraham Lincoln, the 16th President of the United States, signed a joint resolution of Congress abolishing slavery on February 1, 1865.

National Freedom Day is an American holiday to commemorate President Abraham Lincoln’s signing of a joint resolution abolishing slavery in the United States. That resolution was later ratified and became the 13th Amendment to the U.S. Constitution. President Harry Truman created National Freedom Day to commemorate the signing.

National Freedom Day should promote harmony, goodwill, and equal opportunity for everyone. This makes it a good day to celebrate with content.

Articles, videos, and podcasts made for National Freedom Day could:

  • Focus on history,
  • Kick-off Black History Month,
  • Profile important contributors,
  • List important freedoms,
  • Celebrate new opportunities.

2. Bob Marley’s Birthday, February 6

Bob Marley performed live in concert on July 6, 1980. Photo: Eddie Mallin.

Robert (Bob) Nesta Marley was born on February 6, 1945. Marley helped establish reggae as a musical style in the 1960s and 70s. He also served as a key representative of Rastafarianism and a proponent of marijuana legalization.

Businesses related to the music or cannabis industry — and companies looking to celebrate Black History Month — may want to profile Marley.

Articles about Marley could include discussions of his influence on music, religion, culture, and politics.

For inspiration, here are a few Marley-related articles.

3. American Heart Month

For the U.S. Centers for Disease Control and other health organizations, February is American Heart Month, a time to think about cardiovascular health.

For the ecommerce content marketer, American Heart Month is an opportunity to encourage customers and prospects to be more healthy while also promoting products when appropriate.

February is a time to focus on heart health. Photo by Jamie Street.

For example, last year, the U.S. Surgeon General used American Heart Month to focus on high blood pressure (hypertension). The aim was to:

  • Increase awareness of the risks associated with hypertension,
  • Ensure the places that folks live, learn, and work are equipped to help fight hypertension, and
  • Improve patient care related to hypertension.

Companies could use this theme in articles. Here are some potential titles for several kinds of online businesses.

  • Kitchen supply store: “10 Heart-healthy Recipes to Lower Blood Pressure,”
  • Online shoe store: “5 Ways Walking or Running Improves Heart Health,”
  • Office supply retailer: “How Stand-up Desks Fight Hypertension,”
  • Supplement seller: “14 Supplements to Lower Your Blood Pressure,”
  • Power tool retailer: “5 …….

    Source: https://www.practicalecommerce.com/5-content-marketing-ideas-for-february-2022

Content marketing