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Hear How to Reach Out to Buyers with Just-In-Time Content: Insights from Guidewire VP Axel Kirstetter
Every marketing team strives to have the greatest impact on their target audience, yet many often produce content based on internal opinions or requests with little insight into the true effectiveness of their strategies. Get the latest insights from Axel Kirstetter, the VP of Global Product Marketing at Guidewire, on how you can boost your marketing’s precision, efficiency, and success by creating ‘just-in-time’ content operations.
Axel began his career by mastering the components of marketing from brand, communications and product roles. His experience and keen eye for seeing the analytics of product marketing smoothly blending creativity and facts has allowed him to form an opinion on which approach works best: Rational, feedback-driven approaches to content creation.
Listen to this episode of Content Disrupted to understand the significance of maintaining an on-demand library of content that will effectively improve product awareness and educate your audience. Axel brings forth methods of targeting buyer personas throughout the customer experience and shares examples of how to build content for an M&A platform. Additionally, he highlights a framework for creating AI-powered content atomization for efficient content creation all based upon your solid messaging foundation.
You will also get further insight into the metrics, AI, and data quality that go into successful content operations, and how each factor affects the overall success of your marketing team’s efforts. Axel shares his knowledge on how to adjust strategies to lead with informational and insights-driven content to build trust with buyers – even if it means discussing the competition.
Improve the precision, effectiveness, and efficiency of your marketing’s content creation strategy. Tune into this conversation with Axel Kirstetter to learn more about just-in-time content operations and how it can help you make an impact in the ever-changing world of digital marketing. Don’t forget to subscribe, rate, and review Content Disrupted on Apple Podcasts, Spotify, or Google Podcasts.