Content connects a business to consumers not just for selling but also for sharing information, humor, and skills. But generating content ideas can be challenging.
Remember that content marketing is the act of creating, publishing, and promoting articles, podcasts, and similar that attract, engage, and retain an audience of customers.
What follows are five content marketing ideas almost any business can use in January 2022.
1. Start a Podcast
Podcasting has moved from a fringe medium to a common way to share ideas.
In the U.S., there are approximately 120 million podcast listeners, according to Statista. If all of those are adults, something like 45% of Americans older than 18 listen to podcasts.
So podcasts are popular. They are also versatile.
A podcast can cover any topic. At the time of writing, Privycast, an entertainment show about toilets and bathrooms, had 42 episodes on Apple Podcasts.
If a podcast about the restroom can exist and even attract an audience, so can a podcast about fashion, tools, do-it-yourself products, fitness, and so on. Every business can find an opportunity to start and maintain a podcast. Make it a New Year’s Resolution.
2. Public Domain Day: January 1
In the United States, January 1 marks when creative works such as music, films, and books can enter the public domain. This means that the works’ U.S. copyright protections have expired.
Creative works enter the public domain in America after one of three timeframes:
- 70 years after the death of the author,
- 120 or 95 years after creation or publication of a work with multiple authors,
- 95 years after publication for works created from 1923 to 1977.
All of these groups were given an extension in U.S. copyright protection in 1998 with the Copyright Term Extension Act (CTEA). The bill was nicknamed the “Mickey Mouse Protection Act” since the famous character was first seen in 1928 and, therefore, Mickey’s copyright was extended by 20 years with this legislation.
Another interesting fact about the CTEA is that Representative Sonny Bono sponsored the bill. Bono was an entertainer before he was a politician and is the first member of the U.S. Congress with a number one pop single.
Public Domain Day gives businesses a few opportunities for content creation. The most obvious is with booksellers, music-related companies, and art merchants, but many companies will find ways to connect with great works of the past.
For example, a seller of used books could publish a series of reviews. Each would feature a book entering the public domain in 2022. The series might start with Ernest Hemingway’s “The Sun Also Rises.” Next up could be A. A. Milne’s “Winnie the Pooh.”